« Rick Perry — Best Hope for Solid Conservative in 2012 | Main | Governor Perry Appears on Kudlow and Company on Oct. 13, 2011 and Previews His Energy Plan »
October 14, 2011
Carlsberg Beer Pull Brilliant Guerrilla Marketing Stunt In Cinema
Carlsberg Beer ad in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?
As you’ll see from the video most of the people who walk in pick up on the intimidating atmosphere and leave immediately rather than taking the last 2 seats in the theater. I won’t ruin the end of the video for you but it is really marvelous advertising that is sure to put a huge smile on your face.
Carlsberg Pull Brilliant Guerrilla Marketing Stunt In Cinema
Beer adverts usually follow the same storyline about who has the coldest chilling system, the best sports offers or the hottest models but a new campaign from Carlsberg is highly original and features a night out at the cinema. It’s a guerrilla campaign that is secretly filmed and features a cinema full of burly scary looking men with the only 2 seats in the place being sold to unsuspecting couples.
As you’ll see from the video below most of the people who walk in pick up on the intimidating atmosphere and leave immediately rather than taking the last 2 seats in the theater. I won’t ruin the end of the video for you but it is really marvelous advertising that is sure to put a huge smile on your face.
The video already has 800,000 views in the couple of days since it has launched and I have a feeling it is going to turn in to a massive online viral hit for Carlsberg. Why can’t all beer companies be this original?
Wild Thing's comment.......
LOL I LOVE this ad.
....Thank you Tom for sending this to me.
Tom
US Army Aviation
Vietnam 1966-68
US Army Special Forces
1970-72
Posted by Wild Thing at October 14, 2011 03:50 AM
Comments
This video really tickled me. It reminds me of Allen Funt and the original Candid Camera TV show. Subtle humor is often the most enjoyable. I hope everyone here enjoys this.
Posted by: TomR, armed in Texas at October 14, 2011 12:47 PM
Oh wow yes it is a lot like that. I really love this. Thank you so much.
Posted by: Wild Thing at October 15, 2011 02:19 AM
