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September 02, 2006
Harley Davidson Fattens It's Hogs
HERE is a really cool Harley Davidson ad.
They also have a salute to Veterans at their website. I love Harley Davidson for that especially.
AP) MILWAUKEE -- Harley-Davidson is fattening up its hogs.
The iconic motorcycle maker said Friday it will begin making three-wheeled motorcycles, also known as trikes, in partnership with Lehman Trikes U.S.A.Spearfish, S.D.-based Lehman already converts motorcycles made by Harley and other manufacturers into trikes, but the new line will be branded as Harley-Davidson and sold by its dealers.
Milwaukee-based Harley-Davidson Inc. did not release further details about the new bikes or when they would be released. Spokesman Bob Klein said he expected the trikes would be priced similarly to other brands on the market.
The company has made three-wheelers before, such as for police and commercial use, but this venture with Lehman will be different, Klein said. Harley is recognizing that more and more riders are interested in riding trikes, which have the look and feel of two-wheeled motorcycles but with a little more stability.
He said that while at the popular Sturgis Motorcycle Rally in South Dakota last month he saw people of all ages and backgrounds riding trikes. "We've observed that trikes are becoming a popular phenomenon and we think that they'll appeal to a variety of customers," Klein said.
Harley rider Paul Woelbing said the move to trikes is smart because it'll expand the brand's appeal to aging riders. The average biker's age has jumped to 40.2 years old in 2003 from 28.5 in 1985, the Motorcycle Safety Foundation said.
Having Harley-branded trikes won't change the brand's image, often seen as the quintessential macho ride, said the 50-year-old from Elm Grove, Wis. If anything, it means more people can become -- or continue to be -- Harley owners, he said. "One thing about Harley is it's a big umbrella for people who own motorcycles. The Harley owner is getting older and I think people are addressing these issues," he said.
Lehman Trikes U.S.A. is a subsidiary of Lehman Trikes Inc. of Canada. The company has made trikes for more than 20 years.
Shares of Harley-Davidson rose 63 cents to close at $59.14 Friday on the New York Stock Exchange
Posted by Wild Thing at September 2, 2006 01:47 AM
Comments
I saw an "old guy" on one of these. Neat!
Posted by: TomR at September 2, 2006 02:56 PM
That would have been cool to see.
Posted by: Wild Thing at September 2, 2006 04:33 PM
