« Ayatollah Ali Khamenei Drooling Over Nasrallah | Main | Party At Fidel's ~ Castro Steps Down Temporarily »
August 01, 2006
Ford To Put Toy Fusion Car in Cereal Boxes
Ford To Put 600K Toy Cars In Cereal Boxes
DEARBORN, Michigan -- Ford Motor Co., in an effort to keep promoting its Fusion mid-sized car, plans to put 600,000 toy cars into Kellogg Co. cereal boxes starting Sunday.
The boxes, each containing a Fusion Hot Wheels car, will be distributed out of discount retailer Target Corp.'s stores nationwide. Fusion photos will appear on each box, the nation's second-largest automaker said.
The Fusion toys will be inserted in boxes of Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies. Ford said one red model with the Target logo will be among them, and whoever gets that box will win a real Fusion.
Continued promotion of the Fusion, one of Ford's better-selling models, is a priority for Mark Fields, Ford's president of the Americas. In a recent interview, he said Ford used to roll out a vehicle, then stop promoting it.
"We used to do the launch and abandon, which means advertise it for three or four months and then move onto the next product," he said.
"In the case of the Fusion, it's a new nameplate. We need to make sure we continually have the right care and feeding of that nameplate so that the awareness builds over time," Fields said.
Fusion sales have grown in most months since its introduction last October, peaking 14,940 in May and dropping slightly to 13,691 in June.
Dearborn-based Ford sold 71,089 Fusions during the first half of this year, still far short of its main competitors, the Toyota Camry and Honda Accord. Toyota sold 211,131 Camrys during the first half of 2006, while Honda sold 174,871 Accords.
Wild Thing's comment......
Nope it won't work for me even with all this advertising. I love my Grand Jeep Cherokee soooo much. So I will stick with Cherrio's for breakfast and someone else can have the Fusion toy car. haha
Posted by Wild Thing at August 1, 2006 12:55 AM
Comments
I too have a Grand Cherokee, WT, pre-Benz and it has been one tough workhorse, my last Ford is an '86 F250XL that I still own, it took lot's of money and time to get the bugs out of it. It's doubtful I'll replace either with a Ford.
Let's look at Dearborn and Ford. During WWII American assistance to Nazi war efforts extended to supporting the Nazi's, the two largest tank producers in Hitler's Germany were Opel, a wholly owned subsidiary of General Motors (controlled by the J.P. Morgan firm), and the Ford A. G. subsidiary of the Ford Motor Company of Detroit. Henry Ford was decorated by the Nazis for his services to Naziism. Here is more about some good American companies.
Moving on to post WWII the Ford Foundation funds far left organizations, mostly through money laundering by the Tides Foundation who funds Move-on and CAIR just to name two.
Just the latest are the Islamists from Dearborn where American Arab Anti-Discrimination Committee (ADC), Imad Hamad has been busy promoting the terrorist cause and gathering funds for Hezbollah, see WT's post of July 25.
Enjoy those Cherrio's.
Posted by: Jack at August 1, 2006 12:54 PM
Jack it sure is a work horse. Nick carries tons of wood in it when he builds things, oh so many things.
Thank you for those links Jack. GREAT comment and input, thank you!
Posted by: Wild Thing at August 1, 2006 05:49 PM
I thought my Frosted Flakes tasted like plastic. Boy that is going to hurt in the end....
I will stick woth my Jeep Cherokee.
Posted by: Big Dog at August 2, 2006 08:04 AM
Big Dog hahahahahaha
Good one my friend!
HAHAHAHAHAHA
Posted by: Wild Thing at August 3, 2006 02:14 AM
